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Introducing the Power of
Contextual Signal Transformed

The Power, Accuracy and Performance of Deterministic Targeting
Meets the Scale and Privacy of Cookieless Contextual Targeting

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"Audigent's contextual engine has scaled efficiently without dropping key performance metrics. This integration has reduced display CPMs by ~40% while maintaining similar or better primary CPA results relative to audience-based segments (which were already strong performers)."

Over 1,300 Segments Now Available for Immediate Activation on The Trade Desk

About Audigent's Contextual Segments

Key Features

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Over 1,300 Segments Now Available

 

In-market Automotive

Health & Fitness

Business & Finance

In-Market Travel

Lifestyle

Entertainment

Home & Family

In-Market Technology

Methodology

Using a mix of predictive and semantic analysis as well as a massive deterministic seed set powered by Hadron ID, Audigent brings to market a scalable cookieless solution that meets the targeting demands of the modern marketer.


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Audigent first-party audiences
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Deterministic seed data set used to train contextual and predictive models
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Real-time contextual engine identifies, isolates, and indexes data against relevant inventory sources at scale

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 Audigent’s real time data integration with The Trade Desk puts the power of our contextual and cognitive audiences at buyers' fingertips

 

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